If you are a newcomer to the topic, website design can appear to be an elusive, alien art form. However, after you learn what you need to know, you’ll see that it’s pretty simple. Use these basic techniques for a website that is attractive, easy to navigate and informative.
If you’re working on web design use the right graphics for the job. Bitmap images usually are big and don’t work as well as PNGs. GIFs can be quite good for simple text buttons, screenshots, etc and PNGs are great for images with 256 colors and up. For pictures, use JPEG images.
Make it easy for visitors to back out of a process if they change their minds. This could be anything from filling out forms to registering for email newsletters. When you do not allow visitors to cancel something they do not wish to complete, you are forcing them into something, which can prove detrimental to fostering return visits and/or purchases.
Have a visible tagline. A tagline is a motto or statement that expresses what your business is all about. Having a tagline is important; most users know if they will stay on a page after about eight seconds, so you need to do whatever it takes to keep their attention.
Pop-ups should be given a wide swerve. There is nothing worse than confronting a cascade of pop-up ads when visiting a website. Most visitors to your website will not like pop-up ads, even on big sites, they are aggravating and cause people to leave. So make sure you have happy customers, by not including these aggravating pop-ups ads. If your host forces pop-ups on you, it may be time to find a new one.
Take the time to do keyword research. Your customers should always be the top focus, but search engine optimization is still necessary to bring those customers to your pages. Knowing which keywords are the ones that will draw search engine visitors to your site is essential if you want to become successful.
Placing ALT tags when using images on the site is important. These tags help you describe the images for people with visual impairment or people that disable images. If part of a link, you can include information about the link intention. And most importantly, search engine bots need to see the descriptions through ALT tags in order to help your search engine ranking.
Set up your website so that people can easily search it. This is especially important if you have a large website. The best place to put your search text box is in the top right hand corner as that is where the bulk of websites put theirs. You can use Google search or FreeFind, as they both give you access to an engine which is free and simple to use.
Great meta tags can attract visitors to your website. Having meta tags that are quality will help show the search engines what your site is about. Meta tags that don’t accurately reflect the content of your website will negatively impact your traffic.
Hosting your own site is a bad idea, even if you’ve got the money to do it. You should design it yourself (or at least as much as possible), but allowing someone else to host your site frees you up and allows you to focus on other things besides the site’s safety and security.
You don’t have to fill all available space when designing a site. If you are using every single available pixel, the website may feel extremely cluttered. Allow for good spacing between elements, which will in turn, make the experience more pleasant for your visitors. Sometimes, empty space can contribute to the look of a page as nicely as content does.
When building a website, enlist the help of Adobe Dreamweaver. This intuitive program is easy for anyone to use. It also includes great templates to make your site look amazing.
Invest in some books on the topic of web design. Be sure you begin with information that is targeted to your current design level; you want to improve your skills, but you want to make sure you don’t miss any information as you go.
Enroll in a periodic web design newsletter to help you to occasionally re-focus on your web design vision. Newsletters are helpful to both beginners and experienced designers.
Use a basic layout that will help you build a website development foundation on which to build. As you continue to learn about website design, you can update and change your site to reflect your new knowledge.
Find out how effective your site’s design is with usability tests. The point of using tools like these would be to discover some issue that is hidden deep within the depths of your site. A well-designed website will have testers reporting no bugs or complaints. If a website isn’t designed well, then the testers can point you towards what to improve.
While you may wish to play a large role in the design of your site, it is not necessary to undertake the entire project on your own. Web design incorporates many areas like user interface design, SEO, content creation, graphic design, and web programming. You can benefit from accepting help if you feel like you’re not an expert in every one of these areas. Even if you want to do the majority of your site building, you can hire an expert to handle what you can’t.
Make sure your slogan is on every page of your website, including those that are housed in subdomains. These tags should immediately draw the visitors’ eyes when the page loads. Good taglines are high on the page and formatted in large, clear text. It has to explain what the page is about so your visitor can quickly decide to stick around or not.
If you are planning on using FileZilla, then you need to program all your quick menu settings to include your domain, username and port. If you do this, every time you have to log on, all you will have to do is chose the settings you have in place from the menu. That saves a great deal of time.
CAPTCHAs are only useful when people are registering for your website, otherwise skip them. CAPTCHAs annoy visitors because they have to complete some useless task just to get the information they want or post a comment. Unless they really greatly desire the content you provide, most visitors will just head for your competition instead.
You should have people beta testing your website as you build it. Whenever you add a brand-new feature, have someone test and judge it while being impartial. Videos that take a while to load might not irritate you, but they might bother your users. Always be sure you’re seeking outside opinions.
Check with your host to make sure video hosting is allowed if you have the intent of hosting videos on your site. Some servers do not have the ability to host videos. FLV files and other formats take a lot of space and will not load quickly. Hosting videos on YouTube is a better alternative. You need to be sure of the options available to you before moving forward.
Remember that some people’s connections aren’t as fast as yours if you post videos on your website. While videos and graphic-heavy layouts might looks nice, they will only serve to annoy people if it is too slow to pull up. These people will have to wait for a long time to watch the video, and the video may freeze frequently while waiting for more data to load.
If you design websites, think of yourself as an artist. Always be prepared for inspiration to strike. If you’re eating some sushi and think of something cool to put on your website, grab your iPad and record the idea. If you think of something great during the workday, leave yourself a voicemail detailing the idea so that you can revisit it later on.
You always need to think about site security. If you handle data like PayPal accounts or credit card numbers, you should get an SSL certificate. You also want to check with your web host to see what types of security they offer.
If you’re placing ads on your site, make sure they aren’t too big. You don’t want people to feel uncomfortable when they visit your site. Add content that is valuable and functional for the user.
To make a unique website, think outside of the box about where to get your inspiration for the site’s design. A child’s simple art project, an unusual commercial, or your favorite TV show can give you great ideas. You should make sure you are watching for creative ideas and you will find the inspiration you need to make your site unique for your visitors.
If you are making multiple pages within a subcategory of a website, use the copy/paste feature on your PC, it will help a lot! There’s no point in making a special HTML code to use on every page. Simply copy the main part of the code, adjust it for each new page, and make it a new file. Reusing the master copy of your web page’s HTML code will make the design simpler.
Sketch out the layout of your site before you begin to build it. With a sketch in hand, you can solicit feedback from family members and friends and start to develop your first impressions of how visitors will react to your site. Using this information, you can start to improve your website even before you sit down at your computer.
Ensure that your site’s search box is close to the top of your webpage and that it contains a minimum of 27 characters. Use the word ‘search’, rather than ‘submit.’ This will keep your search box prominent and simple to use.
Free web hosting is not always the best bet for commercial sites; over time, it may lead to problems. While the price is right, free web hosting is often accompanied by excessive advertisements on your page. The ads may advertise products that are contrary to your business ideals, or even for competing products. They also disrupt the design of your site.
Free stock images are great for creating a website. You can find these on many different sites, and the images are often just as high-quality as the images you would be purchasing from another site. Saving money when it comes to the images you plan to use means that this money can be used to help you with other aspects of site design.
Logos are important. Be sure it accurately represents you and distinguishes you from the competition. Get professional assistance if you are unable to find a good logo yourself.
Sketch out some ideas of your site. Ask friends and family for honest critiques of your drafts so that you get an idea on what direction to take.
Make sure you utilize social media plugins so that people can share your content. Your goal should be for people who are interested in your site to share it with their friends. When giving them options to share with people like their friends, you can obtain limitless exposure.
Have links on your own website to make it easier for visitors to share products or information you provide on a social networking site. It will allow them to show their friends the great information they’ve found while bringing you increased traffic.
You must inspect any prospective website design company’s portfolio, prior to hiring them. You need to see proof that the company can produce high quality work. You can rapidly develop a pretty reliable picture of their professional capabilities and their work history by examining their portfolio.
At this point, you probably see that designing a website is not really as confusing as you thought. The process of building yourself a satisfactory website will only get easier the more you learn about web page design. Using what you’ve read here is a great first step towards creating your website!
To become a great web designer, keep learning. It is impossible to learn everything about web design because it changes everyday. You should focus on changes in the field in order to stay at the top of your game and continually produce the best site that you can.