WordPress 101: Everything You Need To Know

Are you the owner of a WordPress site that doesn’t have a lot of visitors? Maybe you are considering starting one up, but you don’t know how to be sure you are doing it correctly? In order to run a blog successfully, you need to work hard on it and use your intelligence. This piece can help you get going.

Be certain you avoid using the same designs as all the people who have WordPress. Since it potentially saves you time it can appear like a good idea, but it won’t provide users with a great first impression. You want your site to stand out from others.

Get familiar with the tools on WordPress to help you blog. It’s important for you to understand what the different features do and how each option improves your webpage. Utilize this to manage and format your site.

Clean up long post titles as you construct the permalink. For instance, a title such as “Top Ten Way To Tame Unruly Children” can create a long URL. Try using just the keywords for the best results.

WordPress is something that people can use to get video blogs onto their sites. Although you may have to put in a little more time, you will get rewarded for your effort in the end. Most Internet users are very visual. Videos can teach people much better than words can.

Spend some time learning about the tools and features WordPress offers bloggers. For example, clicking the Kitchen Sink will give you choices such as importing and formatting posts. Control a variety of choices with this.

Make sure to spend some time learning before even installing WordPress. When you plan ahead, the better your site will be. You need to know how to produce great content and about SEO or search engine optimization prior to your blog launch.

WordPress makes it easy for users to incorporate video blogging into their site. It might require a little extra effort, but it’s definitely worth it. The majority of people that use the internet are extremely visual. This can be a great tool to clarify what you want to say.

Clean up the content and comments that do not add any value to your website. This will keep your site user-friendly to the honest people who are viewing it. Use Akismet if you need a plugin to do this.

Before installing WordPress, take some time for education. When you plan ahead, the better your site will be. Research SEO, WordPress and content generation before starting to develop your site.

Special Characters

Set a schedule when you’re ready to post. Doing this provides you with the necessary motivation to make your posts. You can actually make all of your posts for a week in one day. You can then schedule it so WordPress will upload some of these posts at a later date.

You want no special characters visible within your URLs. Special characters make it more difficult for search engines to index your site. You should make your URLs shorter and only use keywords.

Be sure to take special characters out of your blog post’s URLs. These characters negatively affect how a search engine crawls and indexes your content. It would also be useful to use shorter URLs that contain the necessary keywords.

There may be times when you devote hours to your WordPress blog only to believe that you neglected to save your changes. There is an easy way to ensure your changes have been made. You might be able to solve the problem by clearing out your browser cache. Press your shift key, hold it, and refresh the browser. Changes should then be visible.

Write a personalized greeting near the top of your blog. This will make visitors feel like your blog is more personal. Using a plugin like WP Greet Box will make your blog appear less robotic.

Search engine ranks can be boosted with just a little more time spent while adding photos. Make sure to give titles, as well as alternate text tags. If your readers “pin” you on Pinterest, that title will automatically show on their screen.

Ensure that it is possible for users to forward articles from your site to their email easily and at will. This allows your readers to share an articles with their friends and also to save a copy for themselves. The WP-Email plugin is great for this.

Work on creating a better greeting for the top of your WordPress website. This makes your site more personal when trying to relate to the visitor. This will allow you to have a page that isn’t too “robotic” so that things can be accessed using the WordPress Greet Box plugin.

Organize that media library often. While putting a bunch of pictures right into the library might seem the way to go at first, that turns messy before you know it. Set up folders right at the outset, and put images into the correct folders. You’ll have a lot easier time finding images in the future that you hope to reuse.

Always keep your library of media organized. Sure you can just throw images in there, but it may become overwhelming pretty quickly. Make a folder structure before uploading, and put the pictures into each correct folder. You can then find pictures you wish to use later much easier.

Don’t go overboard with installing too many WordPress plugins. Plugins are totally fun, but each additional one ups your blog’s load time. If your website is slow, it can affect your rankings with different search engines. Slower sites do not appear as high in search rankings as optimized sites.

Routinely update your plugins. These are a great tool that will make your website more powerful. But just like regular software, they get updated. Not updating your site means you will not have access to upgrades and the plugins may not work as they should.

Keep your WordPress updated. Updates have security patches which eliminate vulnerabilities. Malware is often able to infiltrate WordPress sites that do not have the latest updates. So, make sure you’re installing all updates that are rolled out.

Use a plugin to connect related posts and give your readers other options. These plugins will add 3 to 5 links underneath each post according to the pertinence of tags on the posts of your site.

Be sure you back up your blog. This has to be done regularly. Xcloner is a wonderful WordPress plugin designed just for this purpose. Your choice of backup website or plugin is at your discretion, but be sure you do more than one backup location. It would be very unfortunate if you lost your blog.

In WordPress, you can schedule blog posts in advance. You can schedule them to auto-post any time you like, even if you’re away from your computer. Go to “Edit”, and then find the “Publish” option. Beneath that, there will be an option labeled: Publish Immediately. Input your times using military time, along with the days, months, and years. Choose the OK option. Check “Schedule For” and press “Schedule.”

Do not waste your time on reviewing comments before they are posted. Let Akismet filter out the spam for you. It is possible for you to receive an email whenever a comment is posted, but unchecking manual approval is the best course of action so that authors need not have their comments approved prior to posting. You won’t save yourself time.

Are you having a hard time making your posts on time? Write your posts beforehand, and have them automatically posted at a certain time or on a specific day. When opening your new post page, there is a future publication setup. This will allow you to take care of things in advance.

You do not have to depend on a drop-down menu for headers. Try using hotkeys. You can press the CTRL button and then a number from 1 to 6 to choose between the various options. This saves you time if you use the headers often.

Read user reviews of plugins. Lots of people know how to create plugins. Avoid using plugins that are widely reported to have flaws and bugs. To help protect your site only use plugins that you have researched with a lot of downloads and high ratings.

If you want to use a new host for your blog, pick one that offers installation tools. That will make it possible for you to add WordPress to your site right away. This makes sure that there isn’t much hassle when you are setting up your blog. Use a host that lets you create a blog domain and a database simultaneously.

Are you tired of clutter on WordPress? Look at the page and turn off a few of the boxes. This can be done by using “screen options” near the top of your WordPress window. Click this option, which enables you to choose which boxes you want.

Let readers comment on your blog. This will help users feel like a community, and it will give you the opportunity to learn more about them. You can get plugins that allow you to filter content from others.

If you need WordPress blog hosting, try picking a host that has some installation tools for installing WordPress for you using a button. This way, you would not have to separately install a database on your own. A single click could mean the host creates both your blog domain and your database associated with it.

Highlight any comments the author makes to a blog post. It’s very common for users to express opinions and ask questions in the comment section. When you respond to these questions, they can sometimes be overlooked. Highlight all author comments using a different color. This will make them easier to find.

Highlight comments that are made by the post’s author. Sometimes, the comments section becomes a place to ask questions. The author’s response to these comments can easily be missed, especially if there are many comments. Make sure you highlight text from the author. This makes them easier to see.

Draft an outline of your potential site before you attempt to create it with WordPress. Write down what you want out of your blog and what you want readers to gain from it. This allows you to shape your website around your plans.

Before building a site on WordPress, put a plan together. List what you would like to include on the site and the information that your visitors would enjoy reading about. That allows you to build a site which can accommodate your needs without you having to add stuff later.

Use the “Read More” button for lengthy posts. Nobody wants to reach the front page of a blog only to find a massive amount of text. Let visitors read more by clicking if they want to. You run the risk of having your blog appear busy and unappealing if you fail to do this.

Put images on your site. One image can convey many ideas. This makes your site far more dramatic. Search Engines and readers alike will appreciate your use of alternate text tags and titles.

Put images to work on your websites. After all, pictures are worth thousands of words. This gives your site more pizazz. Be certain to utilize title as well as alternate text tags in order to make pictures and their context clear to search engines and readers alike.

Now that you’ve come to the end of this article, you understand how WordPress works. Apply these suggestions to your blog. You will see more visitors to your site fairly quickly. It will also be easier to use. Save this article in case you need to refer to it later. After you have implemented all of these suggestions, your site will be greatly improved.

To work on the site without having live changes made, make a duplicate blog by using a second folder and another matching database. This reduces the risk of visitors being ran off by bad performance.

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Start Blogging Today With These WordPress Tips

Do you know how to use WordPress? Are you wondering about which plugins are the most effective? Is your site secure? The more appealing your site, the more likely your visitors are to return. Keep reading for more answers to your WordPress questions.

Be sure to make use of Title and Alt. This lets you add text to your posts. This lets you add some phrases for SEO and it lets your readers know what the image is.

Make sure you have a unique template for your WordPress blog. It can be tempting to do this since it saves lots of time, but it will not give users the best impression of you. You should have a site that showcases your individual business.

Sometimes you may spend a lot of time adjusting your WordPress blog and then mistakenly think none of your changes have been saved. There is an easy way to ensure your changes have been made. Clear the browser cache to see if it helps. When you refresh your browser, hold the “shift” key.

If your post’s title is lengthy, shorten the permalink. For instance, a title such as “Top Ten Way To Tame Unruly Children” can create a long URL. Instead, you could use something like: “Smart Parents Control Kids” if it works with your SEO strategy.

If you spend more time on your pictures, your search engine ranking will increase. Be sure to add alternate and title tags to every picture. Your title will show up if someone “pins” that image to Pinterest.

Utilize Alt and Title. Use your Title and Alt. text tags when you use images in blog posts. This will give you more space to use for SEO phrases. Additionally, it will help viewers whose images are turned off know what is on the page.

Make the greeting shown on the top of your WordPress page inviting. That can be more personal for your visitors, since you can craft a message based on how they were able to find your blog. This will make your site look much more inviting.

WordPress allows for simple video blogging. Although you may have to put in a little more time, you will get rewarded for your effort in the end. Video blogs are perfect for Internet users who are visual. Videos are great at getting points across that words can miss.

Make sure that users can easily send your articles to their email whenever they want. This is essential for sharing purposes, since not everyone uses Twitter or Facebook while working. Take advantage of WordPress email plugins for this purpose.

Any comment that isn’t on topic or doesn’t make sense should be deleted. You want to make your site as user-friendly as possible. Trying using a plugin like Akismet to filter out spam.

Security is key to a WordPress site, so be sure to keep passwords to yourself. In addition, don’t download plugins from disreputable sites and always read the reviews before installing any plugin. If your site ever gets hacked or infected with malware, you risk losing the entire thing.

Do you posts garner lots of comments? If you do, it may be hard to go through the comments for you and visitors. You can install a plugin that does this for you. This makes your website easier to navigate.

Use targeted descriptions and titles. These are a few of the first words your audience will see when they find your posts in the search engines. That heightens their importance. Scribe, which is SEO software, allows you additional control over such WordPress issues. You can then edit some of these items to make sure more people come to your site.

You can improve search engine rankings if you take some time with your pictures while you’re uploading them. Always add in title and alternate text tags. If your readers “pin” you on Pinterest, that title will automatically show on their screen.

Make sure your plugins remain updated. Plugins are a smart solution for making your site unique and highly functional. Just like any other software, however, they need to be updated. If you skip over these updates, you’ll miss important updates. Worse, you could be operating with certain bugs in your current edition.

Make sure descriptions and titles are targeted. This is what users see when they search for information. Don’t overlook the importance of this fact. Try uisng SEO software like Scribe on your WordPress website. Carefully editing these items can lead to greater web traffic.

Only use WordPress plugins that you absolutely need. Although plugins can be a lot of fun, the reality is that web sites load slower with more plugins. You may decrease your search engine rankings and popularity because your site takes too long to load. Websites that load slowly do not fare as well in the ranks as those that are optimized efficiently.

Make sure to always organize your media library. You may wish to just put images right into your library, but this can result in chaos. Make a folder structure before uploading, and put the pictures into each correct folder. Later, you will be able to find an image you want to use much easier.

Always back your files up! Do it regularly. Xcloner, which is a WordPress plugin is very useful. Your choice of backup website or plugin is at your discretion, but be sure you do more than one backup location. It would be terrible to lose your whole blog.

Only use WordPress plugins that you absolutely need. The more you have, the more time it will take for your site to load. This has a negative affect on your traffic and your search engine rankings. Slow sites do not do as well in the SERPs as those that are optimized for speed.

Connect posts together using internal linking plugins so that visitors can enjoy more content on the site. These plugins create lists of a few links to each post by using tag relevance.

Using the most current version of WordPress is very important. These updates can fix certain issues with WordPress, including vulnerabilities. Older versions can corrupt your computer due to malware attacks. That is why you should always install the latest WordPress updates to make sure everything is safe and secure.

Use WordPress to schedule your blog post’s publication dates ahead of time. For posts already written, you can set them up to post on different days and times, even if you aren’t near your computer. Find the Publish box on your Edit screen. You should then see a box that says “Publish immediately.” Use military time that indicates the exact date. Then, verify that you want to publish immediately. You will see SCHEDULE FOR. If the schedule presented is correct, check it and click SCHEDULE.

Make sure you have your blog backed up. This is an important step in ensuring that you don’t lose your entire blog. Xcloner is a wonderful WordPress plugin designed just for this purpose. Back your website up in at least 2 places. It would be terrible if you lost everything.

Do you find it difficult to post when you say you will or when you intend to? You can even write a blurb in advance and post it at a time of your choosing. Future publications are very convenient. That way, you can write things in advance and post them later.

If you are searching for a WordPress host, select one that has a user-friendly control panel with a one-click install of WordPress. That will help you to avoid the problem of dealing with a separate database. Pushing just one button will allow you to get both your domain and database set up.

Do not use the drop-down menu to find a post header. Rather, you can use keyboard-based shortcuts. Press CTRL and a number from one to six to choose your option. This is a major time saver if you frequently use headers.

Blog Authoring

When you looking for plugins, be sure to look at the user reviews of the plugin. Keep in mind that everyone who can code can create plugins. Avoid plugins with a lot of reports of bugs, flaws and security holes. Look for ones that have high ratings and have been heavily downloaded.

There are a variety of blog authoring tools; check them all out. Do you dislike the WordPress’s dashboard? Try blog authoring applications that work well with WordPress. There are a lot of tools outside of WordPress that work well with the platform and are very efficient. Try some out, and choose the one making your work easier.

Let people comment on your posts. This allows you to interact better with the people accessing your site, evoking a sense of community. Plugins allow you to approve particular comments before they show up online, so spammers and advertisers are not a problem.

Think about highlighting comments on an article that are made by the person who wrote the article. The comment section is where many readers will leave comments or questions. It is easy to miss something important as more and more people begin responding. You should use a different font color for the author’s comments. This makes them easier to see.

Create a plan prior to beginning work on your WordPress site. List your goals and what you think readers want to know about. It’s much easier to build a well-designed website from the beginning than it is to add plugins later.

Before you start creating your WordPress site, draft a plan. Make sure that you know what you are doing before you put the plan into action. That helps you create a site that addresses your objectives right from the start.

Plugins that cost something aren’t automatically not worth it. Think about what the plugin does and how much time it would save to see if the cost is worth it. It may be worth the price if it is going to free up a lot of time for you.

Make sure that you include images in your site. The adage that a picture is worth more than a few words is still true today. Your site will be 10 times more attractive. Make sure to take advantage of title as well as alternate text tags when describing the picture, making it clear for your readers and search engines.

If you’d like to test changes to your blog without making those changes live, create a duplicate of your site in another folder with a duplicate, identical database. This way, you can test out changes without risking the health of the existing site.

Plugins that cost something aren’t automatically not worth it. Think about how much time the plugin will save you. If it is rich in features, paying a little bit is still worth your money by saving you time.

Seek out resources before working on your WordPress website. For example, seek out WordPress forums, blogs and groups on Facebook where people ask questions and receive advice from experts. No matter whether you’ve got problems with themes or plugins, they can help.

Use an identical second database if you would like to test changes without messing with the live site itself. That makes sure your mistakes won’t affect your entire site or affect sales.

If you aren’t ready to publish a post just yet, keep it in unpublished mode. It is still possible for you to make revisions to it; your visitors will just not be able to see it yet. You can publish these posts whenever you are ready to do so.

Do your research before planning your WordPress blog. Look for groups and forums to advise you on navigating through WordPress issues. Whether your issue is with themes or plugins, they help you locate your answers.

When using WordPress EXPORT function, be sure to backup your files and images. Log on with FTP or with your server’s control panel and copy all of your folders and content.

You should now know more about WordPress and how it works. There are many things to learn, from site security to plugin safety. The information above will help pave the way to greater understanding of WordPress. Use this article when you start using WordPress.

Don’t jump on a new WordPress upgrade before considering what plugins you have installed. It’s possible that new upgrades may not be compatible with the plugins you currently have installed. If you rush to update, you might end up with your essential plugins not working properly anymore.

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Helpful Tips About WordPress That Simple To Follow

WordPress has been touted by bloggers and those who write web content as a platform that is helpful and intuitive. Unfortunately, many other users lack enough knowledge to use WordPress to its full potential. Keep on reading to gain insights that alter all that for you.

Clean up long titles in the permalink. For instance, “Ten Ways Smart Parents Can Tame Their Children” would come across as a cumbersome, long URL. Alter the permalink to include only the keywords.

Be certain you avoid using the same designs as all the people who have WordPress. While it is tempting to save time, your viewers will not get the best impression. Creating a site that showcases the uniqueness of your business is critical.

With WordPress, users can easily have video blogging on their site. It may take more effort, but it’s worth it. The majority of web surfers are visual in nature. Videos can show things that words simply cannot, making them a powerful tool.

Eliminate any content that is not adding value to your blog. This keeps the site easily usable to the honest viewers. Use Akismet if you need a plugin to do this.

If you have a lot of comments and other content that is not adding value, delete it. Your visitors will appreciate your efforts. The plugin “Askimet” can make the process of identifying spam quite easy.

The URLs of your blog posts should not have special characters. This can hassle those search engines, so the characters are best removed. Use keywords and short URLs.

Your posts will always show up in chronological order when you have not specified otherwise. In order to rearrange things, dates will need to be changed. To do this, locate the date in the upper right corner of an open post. Click the date, choose a new one and save the post to alter its position.

You may sometimes devote much time in tweaking your blog in WordPress, and assume that your changes do not get saved regularly. That’s not necessarily the case. To remedy this, try clearing your browser’s cache. Press and hold the Shift key when refreshing the browser for changes to show.

Make sure that users can easily send your articles to their email whenever they want. This will also allow them to share these articles with others. WordPress has an email plugin just for this purpose.

Rank higher with the search engines by paying careful attention to the images that you upload. Make sure to give titles, as well as alternate text tags. The title you add will be what appears on Pinterest if someone “pins” your image.

Don’t use “admin” as a username. Using a username like admin or administrator ups your chances of being hacked. Then, your entire site is at risk. Go to your account page and delete usernames that are generic. Use something else.

Organize your media library. It’s tempting to upload pictures into the library directly, however, things can easily get disorganized. You should start with a simple folder structure and go from there. You will be glad you did this when you are searching for a particular image at a later date, as it will be far easier to find it.

Security is crucial for a site built with WordPress, so always keep your passwords secure. On top of that, only download plugins from sites which are reputable and check the reviews before you install anything. If your are hacked or infected with malware, all your hard work on your site will be lost.

Do not use an old version of WordPress. Updates often contain security patches which eliminate any vulnerabilities. Using older versions will make your site susceptible to spyware attacks. Be diligent about looking for and installing the updates as soon as they become available.

Be sure to always use the most updated version of WordPress on your site. These updates can fix certain issues with WordPress, including vulnerabilities. Malware is often able to infiltrate WordPress sites that do not have the latest updates. Install all the updates to keep your site secure.

Don’t forget to back up your blog. This is an important step in ensuring that you don’t lose your entire blog. Think about utilizing a plugin such as Xcloner. Your choice of backup website or plugin is at your discretion, but be sure you do more than one backup location. It would be very unfortunate if you lost your blog.

Be sure you back up your blog. Update it regularly. Use a plugin like Xcloner to help you with the process. Use the plugin or site you’re confident in for blog backup, but be sure to backup in a lot of places. You don’t want to take the chance of losing all your blog posts.

To link your blog posts on your blog or website, make use of a plugin that will allow you to do just that. These plugins add a list of three to five links at the bottom of each post based on the relevance of the tags on all of the posts on your site.

Try a linking plugin to help join your posts so that readers see a greater amount of content. Several links will be added to the end of each post. These links will be associated with the post that they are connected to.

If you want to pick a header for your post, don’t bother with the drop-down menu. Instead, use keyboard shortcuts! A variety of options are available by holding down the CTRL button, then choosing a number between 1 and 6. This shortcut can save a lot of time when working with headers.

Schedule blog posts beforehand with WordPress. It is possible to have posts published at specified times, no matter where you happen to be. Go to your Edit screen and locate the Publish box. You should then see a box that says “Publish immediately.” Insert military times. Also, make sure you include years, months, and days. Select OK. Read through your “Schedule For” screen, then select “Schedule” if everything is right.

If you need WordPress blog hosting, try picking a host that has some installation tools for installing WordPress for you using a button. This way, you would not have to separately install a database on your own. Pushing just one button will allow you to get both your domain and database set up.

You no longer have to manually accept comments. Instead, use a plugin entitled Akismet. Don’t bother with manual approval. Otherwise, you’re not saving yourself any time.

Allow users to comment on your website. This will help foster a community feeling and will allow you to get to know your readers better. If you are worried about spam or advertisers, you can find plugins that allow you to look over and approve the comments before they get published on your site.

Is it hard to post updates to your blog when you want to do so? You can write a blurb ahead of time and have it posted at the date and time that you select. Future publication is an option any time you open a page for a new post. Write when you’re in the mood and take care of future posts.

Use a variety of blog authoring tools. What’s your opinion of the WordPress dashboard? There are other programs you can use, such as Windows Live Writer. WordPress is compatible with a variety of tools that make it more efficient. Try several of them. Find one that works for you.

Do you want to get rid of the WordPress clutter? You can easily remedy this by closing out anything that is getting in your way. Look for “Screen Options” in the WordPress window to find them. In there, you’ll see a full menu of boxes that you can turn on and off.

Before beginning to create a WordPress site, take the time to draft a plan. List what you would like to include on the site and the information that your visitors would enjoy reading about. This allows you to shape your website around your plans.

Make sure to pick a WordPress host that allows you to click a button in order to install it. This makes things very easy for you. With one click, the host can create the blog domain for you as well as the associated database.

Don’t forget to make use of the “read more” button. If your front page is covered with text, it can turn off readers. You want to let visitors be able to access more information if chosen. You run the risk of having your blog appear busy and unappealing if you fail to do this.

Turn on the comments for your posts. You will start to learn more about your regular visitors and your guests will also feel like they are joining a community. There are plugins that will require comment approval before they show up on your site. This will keep spammers and advertisers away.

Incorporate images on your site. Remember that many people only look at the pictures and never read the words. Your site will have that much more drama to it. Make sure to take advantage of title as well as alternate text tags when describing the picture, making it clear for your readers and search engines.

There are a variety of blog authoring tools; check them all out. What’s your opinion of the WordPress dashboard? Try an authoring program for a blog like the Windows Live Writer. There are a number of tools that work well with WordPress while working much more efficiently. Try out a bunch of these and then decide on the best tool for you.

Plugins are very valuable when using WordPress. Think about the value of your time, and compare the plugin’s cost to it. You have much more time to do things when features are available to you, even if they cost a little something at the outset.

Highlight any comments the author makes to a blog post. Many people note concerns or pose questions through the comment section. The author’s response to these comments can easily be missed, especially if there are many comments. Use a different color, and bold or italicize the text. This way, visitors won’t have a hard time finding them.

Keep in mind, it isn’t necessary to do everything on your site by yourself. You could hire someone to help you make your website or blog.

Incorporate a “read more” link if you want to save space. No one wants to click on to your blog’s front page and be greeted by a huge wall of text. Visitors can click “Read More” if they choose. If they can’t, your blog might look messy and unwelcoming.

If you’ve got post that you aren’t ready to publish, keep them in unpublished mode. This mode will still allow you to make alterations. You can publish these posts whenever you are ready to do so.

Plugins are very valuable when using WordPress. You have to weigh how much the plugin costs with how much you value your time. The features offered are worth the price that you pay.

Keep in mind that both categories and tags let you put SEO keywords across your content. In fact, good category names could just be what others want to get when they’re doing a Google search. For instance, things like “WordPress for Beginners” and “WordPress Must-have Plugins” will be very attractive to those wanting to learn.

Look up helpful resources before planning your site on WordPress. For example, find WordPress blogs, forums and Facebook groups where you can ask questions and get expert advice. No matter whether you’ve got problems with themes or plugins, they can help.

WordPress has a reputation for being an easy to use blog platform that is straightforward for anyone to use. You can easily get good results from WordPress using the ideas presented here. What are you waiting for? Start using WordPress today!

WordPress has an Export function you can use to regularly create backups of your content. That means you have a chronological database of backups that let you restore your content in the event of hack or server failure.

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